Lose It! is mobilizing the world to achieve a healthy weight.

Founded in 2008 out of a need to make counting calories simpler, Lose It! was created with the goal of helping members reach a healthy weight by providing them with the tools they need for success. As one of the first apps in the app store and an early pioneer of calorie counting, Lose It! has spent the last decade helping more than 40 million members lose more than 100 million pounds.

Set Your Goals

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Tell us what you want to acheive and receive personalized goals.

Track Your Food

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Learn about the foods you’re eating and keep your calories within your daily budget.

Lose Weight

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Reach your goals and continue to set new ones for a happier, healthier you!

Get Lose It!

Through the proven approach of calorie counting, Lose It! has supported millions of members during their weight loss journeys, and continues to work towards helping millions more. With a customer-centric approach to product improvements, the Lose It! team works to create solutions that have a profound impact on our members, quickly adapting to user feedback along the way.

Many of the Lose It! features are available for free, supporting the company’s mindset that losing weight doesn’t have to be difficult or expensive. In addition to the free product, Lose It! also offer a Premium version that opens up advanced tracking of macronutrients, direct syncing of fitness devices and more.

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Lose It! employees socializing at Lose It! workspace
Lose It! employees posing for a picture at annual company retreat Lose It! employees socializing

Culture at Lose It!

Headquartered in Boston Massachusetts, the Lose It! office is home to over 40 employees who strive to make Lose It! the best weight loss product on the market. We know there's no quick fix for weight loss as it requires dedication and patience, and we implement that same mindset into our culture. We embrace the challenges associated with solving hard problems, inspiring out of the box thinking and collaboration. When it comes to the well-being of our employees, we encourage the team to take a balanced approach to work and life, similar to how we encourage members to find balance in their weight loss journeys.

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40M+members

100M+pounds lost

32M+foods & exercises

4.7average
app store rating

1.4Mmonthly
active users

Meet Justin

While we may provide the tools, our members are the ones who put in the hard work, and they’re truly inspirational. Meet Justin for example, a Lose It! member since 2014 who overcame physical and emotional barriers to lose over 200 pounds. Hear Justin’s incredible story about his weight loss journey.

Diversity, Equity, and Inclusion

Lose It! is committed to creating an environment and culture where diversity is celebrated and each individual feels heard, appreciated, and has the tools they need to flourish and grow.

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Response to COVID-19

As COVID-19 has taken us out of our everyday routines, Lose It! is focused on providing the tools and support to make this shift easier.

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Get Started on Mobile

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